the ask: Generate a paid media campaign concept for a brand of choice. Design digital advertisements at a wide variety of dimensions including a mobile leaderboard banner (320x50), desktop leaderboard banner (728x90), half-page (300x600), large rectangle (336x280), and medium rectangle (300x250).

the inspiration: For my campaign, I decided to focus on the brand Nuuly, a clothing rental company that has skyrocketed to popularity in the last year. When I was brainstorming concepts, every idea seemed too serious. Nuuly has undoubtedly captured the Gen Z consumer and I wanted the language in the advertisements to reflect this.