the ask: Develop a brand and complete visual identity to utilize in a series of projects throughout the semester. Design and produce a marketing brochure, variable data booklets, and thorough brand story.

the inspiration: With the intention to create a luxury travel agency, I wanted my brand name to reflect this. Avandra is the goddess of freedom, travel, and adventure, a mindset that I hope inspires my target consumers and is the basis for this brand.

the result: In 2023, was nominated for and awarded the Award of Excellence: Digital Printing, Variable Data by the Printing Industry of the Carolinas, Inc. organization for these marketing materials.